C L I E N T
T Y P O ( C O T T O N O N G R O U P )
C L I E N T
T Y P O ( C O T T O N O N G R O U P )
P R O J E C T S U M M A R Y
Hummdrum partnered with Typo (Cotton On Group) to develop a bespoke fragrance collection spanning custom scent development, product design, sample management and creative direction. The result was a globally launched fragrance collection that translated abstract moods into tangible retail experiences. The project demonstrates Hummdrum's approach to creating bespoke products and branded experiences for retail and corporate clients.
S E R V I C E S
F R A G R A N C E D E V E L O P M E N T
C R E A T I V E D I R E C T I O N
P R O D U C T C O N C E P T & D E S I G N
S A M P L E M A N A G E M E N T
S C E N T
J O Y R I S I N G
S C E N T
H I D D E N F O R E S T
S C E N T
P E T A L D R I F T
S C E N T
A U D I O D R E A M E R